Description

• Define and implement brand marketing strategy aligned with business objectives
• Develop and refine brand positioning, messaging, and value proposition
• Shape and guide all brand output across the organisation
• Conduct market research to inform and enrich brand objectives

• Establish and maintain custody of the company's voice, narrative, and visual identity
• Communicate and enforce branding standards including colours, typography, and tone of voice
• Ensure consistent brand execution across all touchpoints and channels
• Set creative standards for content development

• Develop and deliver multi-channel brand marketing campaigns
• Collaborate with marketing, distribution, and commercial teams on integrated campaigns
• Utilise social media effectively to achieve brand goals
• Support digital transformation initiatives through brand lens

• Establish measurement and tracking frameworks to evaluate brand performance
• Monitor campaign activity and report on ROI
• Use data to inform ongoing brand development

• Work closely with senior leadership including Head of Marketing and Chief Commercial Officer
• Collaborate across internal marketing teams to ensure brand alignment
• Manage relationships with external agencies and vendors

• Minimum 7-10 years' experience in brand marketing roles
• Financial services or asset management background essential
• Proven track record in brand strategy development and/or rebrands
• Experience delivering integrated, multi-channel campaigns